Marketing in the 21st Century Essay Example | Topics and Well Written Essays - 2500 words

Marketing in the 21st Century - Essay Example Marketing mix is an extremely important step in marketing planning once the company has decided the overall marketing strategy. Marketing mix is a set of tactical marketing tools that the company or precisely the marketing management wants to produce a response in its targeted market. Marketing Mix consists of four significant marketing elements, namely Product, Price, Place and Promotion and they are generally termed as 4Ps of marketing. As Belch and Belch observed, an effective marketing occurs when and where there is an exchange process and business relation by examining customers’ needs and wants, designing, manufacturing and developing products accordingly, distributing them to customers, offering them to customers for an affordable price and arranging certain programs that can promote customers to make them aware and interested of the products. As and when there is a careful and effective combination between these elements, and especially there is an integrated approach to these elements, the marketer will be able to influence the demand in the market and thus to bring greater competitive advantages. In recent years, markers have been giving greater emphasis to devise marketing activities to assemble fully integrated marketing programs so that the company can create, communicate and deliver value to the customers. The ultimate goal of the effective marketing mix strategy is to create and deliver values to the customers.... In recent years, markers have been giving greater emphasis to devise marketing activities to assemble fully integrated marketing programs so that the company can create, communicate and deliver value to the customers (Kotler and Keller, 2006, p. 19). The ultimate goal of the effective marketing mix strategy is to create and deliver values to the customers. Integrated Marketing Communication approach, that attempts to build strategic combination between marketing elements, has been considered to be an easy system approach to achieve the marketing goal. When it comes to the Hospitality industry, the main product mix is mostly of Service in nature. As far as Hotel Verta is concerned, various multicultural and organic food and drinks it prepares and makes them available to customers along with superior services it offers inside the hotel are the major portions of its Product element. Quality of the foods, varieties available, wedding specials, Spa verta, different designs and organic cha racters along with attractive packaging are some of the important variables of the product mix. Price is simply the amount that the products are offered for sale. But when it comes to Hotel Verta, discounts, free-food corner, credit allowances etc help the company create more values to its customers. Place normally indicates marketer’s activities that make the product available to the targeted customers for an affordable price. Highly attractive rooms, eco-friendly environments, the spa and rest rooms, and other infrastructures are helpful to retain customers and convert them to be loyal and therefore are some of the significant factors that add values to customers. As far as the Promotion element is

Diagnosis and Assessment week 1 Essay Example | Topics and Well Written Essays - 1250 words

Diagnosis and Assessment week 1 - Essay Example As an example, in statistics, an abnormality may be the deviation from the average or the majority of other distributions. Intelligence is another area where there is a normal distribution of IQ scores, and then there are standard deviations that are higher or lower than the norm which can show an individual as genius (higher) or mentally retarded (lower). (Dewey, 2010). Society is structured with certain rules and controls that give people an understanding of normal. Normal in this situation is what the majority sees or does. People are expected to follow the rules and those who do not follow these rules are seen as abnormal. In other words, anything that goes against what is considered to be normal by the majority is considered abnormal. The DSM-IV-TR (2000) describes mental disorders rather than saying what is abnormal. They make a distinction between mental disorders and general medical conditions. The general medical condition is defined as any condition that is not a mental condition (American Psychiatric Association (APA), 2000). They suggest that "no definition adequately specifies precise boundaries for the concept of mental disorder" (p. xxx). The APA also defines a mental disorder as a "clinically significant behavior or psychological syndrome or pattern that occurs in an individual and that is associated with present distress" (APA, p. xxxi). The challenge in using these definitions as a way to assess clients is that clients are labeled by these definitions. For insurance purpose, the counselor must be able to make some sort of diagnosis, but in giving an abnormal diagnosis, the client receives a label that may stay with them the rest of their lives. Designating a client as normal can also create problems because the idea of normal is different for different people. Culture brings another issue to this discussion because cultures have traditions and/or customs

ORIGINS OF THE AMERICAN 'REVOLUTION' Essay Example | Topics and Well Written Essays - 1250 words

ORIGINS OF THE AMERICAN 'REVOLUTION' - Essay Example For this cause, the American Revolutionary War took place in 1775 and ended in 1783. It was also called by the name of the American War of Independence. â€Å"The war was the completion stage of the political American Revolution whereas the colonists had denied the rights of the Parliament of Great Britain in governing them without any representation. In 1775, revolutionaries had gained control of the thirteen colonial governments.† ("The American Revolutionary War") However, this revolutionary war somehow ended up in a global war where many nations and a few European giants fought against each other. Hence to sum it up, â€Å"The American Revolution ended two centuries of British rule for most of the North American colonies and created the modern United States of America. The Revolutionary era was both exhilarating and disturbing---a time of progress for some, dislocation for others.† ("The American Revolution") THE CONVENTIONAL VIEW OF THE AMERICAN REVOLUTION â€Å"T he significance of this point is that it contradicts a conventional view of American civilization as something transplanted more or less whole from across the Atlantic- ‘the providential history’ of the United States.† (Schultz, 572). ... It was now believed that those who were in power did not have any idea about the intensity of the situation and thus failed to comprehend and take charge resulting in a major setback for the British. The reason behind this uncertainty is considered to be the lack of faith which the British had in themselves. They were still doubtful whether they could win this battle or not. â€Å"Britain's  policy drove them toward a closer union with one another and finally  provoked  armed resistance.† (Murrin, 182) One should not forget that the British were in a far better position as compared to the Americans who neither had an army, navy or any experience in war. They were raw people who did not have the experience but their courage, valor and patriotism distinguished them and made them a major threat against the all powerful British. A term â€Å"spirit of 76† is commonly referred for all Americans for the bravery and love for land they executed throughout the war which la sted for almost eight years. They not only served their land but suffered terribly as well but despite all the hardships and brutality they faced, the Americans had the urge to emerge and bring about a change for the sake of their future generations. Thus the unjust rules and political dictatorship that was demonstrated by the British helped united a nation on a consolidated platform. It was the first time in the history that people vowed together against the unjust and rose for the sake of acquiring their basic international principles which are similar for all humans irrespective of cast, creed or culture such as constitutional rights, power and freedom. The oppression that was faced by the Americans and the way they were deprived from their rights and moreover their identity acted as a game changer for

Subhas Chandra Bose Essay Example for Free

Subhas Chandra Bose Essay Subhas Chandra Bose ( listen (help ·info); 23 January 1897 – unknown) also known as Netaji (Bengali/Oriya/Hindi): â€Å"Respected Leader†), was one of the most prominent Indian nationalist leaders who attempted to gain Indias independence from British rule by force during the waning years of World War II with the help of the Axis powers. Bose, who had been ousted from the Indian National Congress in 1939 following differences with the more conservative high command,[2] and subsequently placed under house arrest by the British, escaped from India in early 1941. 3] He turned to the Axis powers for help in gaining Indias independence by force. [4] With Japanese support, he organised the Indian National Army (INA), composed largely of Indian soldiers of the British Indian army who had been captured in the Battle of Singapore by the Japanese. As the war turned against them, the Japanese came to support a number of countries to form provisional governments in the captured regions, including those in Burma, the Philippines and Vietnam, and in addition, the Provisional Government of Azad Hind, presided by Bose. 4] Boses effort, however, was short lived; in 1945 the British army first halted and then reversed the Japanese U Go offensive, beginning the successful part of the Burma Campaign. The INA was driven down the Malay Peninsula, and surrendered with the recapture of Singapore. It was reported that Bose died soon thereafter from third degree burns received after attempting to escape in an overloaded Japanese plane which crashed in Taiwan,[5] which is disputed. 6] The trials of the INA soldiers at Red Fort, Delhi, in late 1945 caused huge public response in India. [7][8] Clement Attlee, the British Prime Minister during whose rule India became independent, mentioned that INA activities of Netaji Subhas Chandra Bose (which weakened the Indian Army – the very foundation of the British Empire in India) and the Royal Indian Navy mutiny in 1946[9][10][11][12] were major reasons that made the British realise that they were no longer in a position to rule India.

Middle School Essay Example for Free

Middle School Essay So I am not really ready for middle school and btw my name is Aniah Stitt and I am leaving the 5th grade from Reedy Creek Elementary. I am really scared because I was supposed to go to a school called Northridge Middle and that is a really bad school! People say they have bad kids and that is true but every school has bad kids and all of my friends are going there and I have no friends from my school going to my new school(well my friend Sharifa, Mackenzie, and this boy named Justin)and its really hard. The thing is I have friends in the 7th, and 8th but I  won’t be with them. I know what I am wearing but I don’t have my whole day planed out and do we have to wear book bags and btw we don’t get lockers till 8th grade and it has to be a privilege! And I forgot to tell you I am going to Randolph Middle and it will be so hard because it’s an IB school and I decided to write about my junior high life. Welcome!!!!! and it will be a long year I can already tell. Ok, first things first I am in Ms. Pfahler’s Homeroom and my math teacher is Mr. Dunn and Science and Social Studies is Mrs. Mitchell. People say I have the good teachers because I am in the building but I say I also have the boring ones, but I officially don’t know yet, so I guess I have to wait and find out. My school starts at †¦Ã¢â‚¬ ¦. And ends at †¦Ã¢â‚¬ ¦.! We also have to do community service for 10 hrs! but I did 36 because of operation charlotte at Hickory Grove Baptist Church (HGBC) and I like basically do everything there and they have a school that I wanted to go to HGCBS (hickory grove baptist) well get comfortable for a year of sixth grade at Randolph Middle!

Training And Development Programme For Coca Cola Commerce Essay

Training And Development Programme For Coca Cola Commerce Essay The purpose of this task is to analyze the main Training and Development issues experienced by Coca Cola and to give them possible solutions and best methods to resolve those issues. (Coca Cola, 2010)Furthermore is how Training and Development is used to identify the reliability of the workers to perform more effectively which enhances the businesss performance. Coco Cola has hired Valmax Consultancy which is a permanent and temporary agreement recruiting consultancy which provides recruiting solutions, seeking and offering quality team and offering the workers training to perform in a company. Current strategy and Organizations goal The company has been in continuous efforts to be one of best from the day it started. The company would never want to settle anything less than No1 position, the vision as per Coca Cola is to be the best in the class, just not to fulfill but to exceed the demands of consumers. They are moving with 2020 plan where they look to become world leaders.   The US generates 40% of TCCCs operating revenues. (Coca Cola, 2012) Internal context Coca Cola is a famous product that has been regarded as a living symbol of Joy, Youth and Prosperity. Since its beginning in 1886 Coca Cola has obtained momentum making it a worldwide identified product with a profile of more than 3000 beverages. Coca Cola has led the beverages industry growing to other marketplaces accomplishing an oligopoly position with an enormous business creating them the world innovator for carbonate drinks. (Coca Cola, 2010) External context Coca Cola has been working on the saying slow and steady wins the race, side by side retailing to every more of its competitors. With the evolution of being one of the top brands, it is always difficult to sustain with the competitors. Various brands that give tough competition to Coca Cola like PepsiCo,inc. Nestle S.A etc., manufacturing soft drinks and also various other products that makes the competition tough. 200 countries and more than 500 products do have a huge competition to face. (Coca Cola, 2012) Training and Development Vision The training strategies in Coca Cola focus on bridging the gap between the organization needs with the consumer needs. The target is to produce quality of labor with various educational, technical and analytical skills among employees. The perspective of Coca Cola is to enhance its training and development in way which does not affect the creativity of the workers, and therefore allows it to create an advantage for the company. (Emerald, 2011) Training need analysis Training need analysis is about identifying the training gap between your actual or current performance and your required standards. For Example If you need to go to A to B you must know what is A and what is B. Valmax Consultancy has identified the required performance standards of Coca Cola i.e. what skills, knowledge and behaviors are needed to do the job effectively for the workers through which employees can do their work differently and in a better way to fulfill the objectives of the company. Organizational component Coca Cola needs to make sure that the strategic needs of the company are taken into account. The business training needs are especially arranged to make sure that the company can benefit from the performance enhancement of the workers. (Emerald, 2011) Operational component In the needs evaluation a functional research looks to analyze the objectives of the company (short-term and long-term), and the styles that are likely to impact these objectives. Coca Cola needs to make sure that the potency of the company can enhance to be able to improve the functional efficiency. (CIPD, 2012) Personal component This analysis obliviously targets individual workers. A very critical facet of individual research is to decide which necessary KSAs have already been discovered by the potential trainees so that valuable training time is not lost repeating what has already been obtained. (Blanchard and Thacker, 2010) 7S McKinsey framework (Please refer Appendix 3) Best Practice Training Methodology Among the various methods, the company uses techniques like Training on wheels an initiative that provided relevant sales managers or staff for retail chain. (Henry, 2008) Training and Learning Theories Social learning theory According to Albert Bandura, the Social learning theory has become the most influential theory of learning and development. He argues that people can learn new information and behavior by watching other people i.e. modeling or observational learning can be used to analyze the employees behavior. (Deeming and Johnson, 2009) C:UsersNIKHILDesktopelaboration theory diagram.jpgSource Google image 2012 Social learning theory is also the rationale behind using specific training methods for Coca-Cola. A modeling process will be involved in the training program in which employees will be able to learn through the observations. This will be done while having the role plays and workshops to make the social learning successful. Certain requirements and steps will be followed which are as follows: Attention The employees need to pay attention to avoid the negative effect of observational learning. Retention They must keep the given information in their mind so that they can use it later and act accordingly. Reproduction This time the employees will have to perform whatever they have observed. Motivation Experiencing these motivators can be highly effective. For example if a student comes in the class on time and he has been rewarded by the tutor so you can get motivation through that and start coming on time. (Blanchard and Thacker, 2010) Trends in Training When the Coca Cola started the journey towards being one the best manufacturers for soft drinks, the company did not need much of training to be conducted as the jobs were assigned with respect to the labor available (Emerald, 2011). Later the competition and the business needs did create a requirement where the employees need to be trained in technical skills, business skills and leadership skills. (Henry, 2008) Training Program structure and Design The basic structure would be like senior level management team, then the business managers, supervisors and then ground level employees. The hierarchy would mostly remain the same however; it might change with the requirement with the business needs. (Blanchard and Thacker, 2010) Leadership Training audience:  Senior level Managers, Top level Executives Training Objective:  Management will be able to evaluate modifying company surroundings and its corresponding results on company. Management will also be able to implement the new possibilities and to find alternatives for possible risks. Training method:  The business leaders have different role play to do when compared. Leaders mainly interact with clients directly or indirectly, understand the requirements of the clients and what resources they can provide for fulfillment of the contract or the business. Coaching Coaching to the business leaders have to be done with a person who have vast experience in the field and probably have seen many companies shaping up on his career. This is just to polish the skills and then provide guidance in decision making and objection handling when making and business decision or a deal. (CIPD, 2011) Conference Like the business schools meets, every big organization have their own conferences arranged at various business locations. This helps in business leaders interact with other leaders across the globe. Management Training audience: The group will have customer service managers, sales managers, design managers or line managers. Training Objective: The objective would be to understand the current skills of the managers and help them learn and understand new set of skills that matches business requirements.  Ã‚  Ã‚  Ã‚  Ã‚   Training method:  Role play is something like wearing someone else shoes to understand the depth of the job. This is very much like an actor trying to play a role in a skit. She/he has to shape according to the requirement of the character. E- Learning: E-learning technology is like bringing world in front of our eyes. This is one of solution for organization to reduce the time for trainings and have employees go through different phases of training by sitting at desk with a computer or in a conference with co-managers. (Jethro, Grace and Thomas, 2012) Technical Training audience: The target crowd would be like assistant managers, middle level supervisors and co-workers Training Objective: Objective behind this would be to train the employees to be more efficient in technical skills and with the latest technology. The global leaders would want new innovations to come through that would improve the business strength. Training method: Guided discussion and storytelling: This would be more a practical way of leaning the things rather than just be a theoretical way of training that takes through various slides or modules. This helps the employees to come out with the new ideas that can be implemented for business needs. Trainings can be held in a closed environment like a meeting hall or we can build training rooms in the office premises that could accommodate a group of people with latest equipment. Coca colas and organization have professional training rooms with all infrastructures that can provide complete assistance in training. Benefits of Training and Development Thereby, training and development is beneficial not just for the company itself but also to the individual workers. Here, training and development leads to improved success and more positive behavior toward profit alignment, enhance the job abilities and knowledge at all levels of Coca Cola. On the other hand, this training and development program benefits personal workers through helping them make better choices, helping in motivating and achieving self-development and self-confidence, helping an employee to handle stress, disappointment and moving the individual toward personal objectives. (Blanchard and Thacker, 2010) Learning Outcomes The greatest aim of this training technique is to create and enhance a lifestyle of company learning at Coca-Cola. It helps to build a future living in the present and working together toward the dreams. E-Learnings and job training benefits to build leaders among the co-workers. Additional resources are available for the management and can use them when required. 50% of the investment cost in training the employee after being assigned to a role would reduce. This would be most cost effective and efficient methods. Risk management Risk management is one of the aspects which cannot be prevented in training strategy. A number of threats are associated with creating this training strategy for Coca Cola. One of the key threats is the workers level of ability to resist change. This can cause level of resistance from employees, as well as the growth of anger among employees (CIPD, 2012).The way to decrease this particular danger is to make sure that an employee participation approach is used, which can decrease the concerns of the employees, while also helping the advancement within the worker. (CIPD, 2012) Evaluation of the Training Evaluation is the last level of the training process which helps the company to evaluate the effectiveness of the training program (CIPD, 2012). Kirkpatricks model of evaluation includes four levels of evaluation which can be used to evaluate the potency of the training of Coca Cola. (Please refer Appendix 2) Reaction will be determined as what the members thought of the system, such as material, trainers, features, technique, content, etc. Responses on reaction set of questions will help to ensure against choices based on content of unhappy participants. (Omar, 2009) (Please refer Appendix 1) Learning assessment involves calculating the level to which concepts, information, techniques, and abilities have been obtained. There are many different actions of learning, such as paper-and-pencil assessments, expertise methods, and job models. (Iqbal, Maharvi, Malik and Khan, 2011). Behavioral change will be calculated to determine the level to which abilities and knowledge discovered in the system have converted into enhanced behavior on the job. Evaluation of results includes tracking business enhancement such as cost benefits, work outcome and quality changes. (Kirkpatrick, and Kirkpatrick, 2010) Conclusion This training technique is designed with organizational objectives and perspective of Coca-Cola and also the present difficulties they are experiencing. At Coca Cola, we create it a concern to cure their individuals well, help them create and provide them a fulfilling operating life. By offering training and development program, role plays, coaching and feedback, we make sure that everyone who performs in Coca Cola has the sources they need to understand more and develop their professions. And also to have some fun along the way we want CocaCola to be a good place to work where individuals are motivated to be the best they can be. References Blanchard .P and Thacker .J, 2010. Effective training: Systems, strategies and best practices, 4th ed. New Jersey: Pearson CIPD, 2011. The coaching climate [online] Available at: http://www.cipd.co.uk/binaries/Coaching%20climate%202011.pdf [Accessed 21st November 2012] CIPD, 2012. Evaluating learning and talent development [online] Available at: http://www.cipd.co.uk/hr-resources/factsheets/evaluating-learning-talent-development.aspx [Accessed 22nd November2012] Coca-Cola, 2010. Annual Review: Business Profile [pdf] Available at http://www.thecoca-colacompany.com/ourcompany/ar/pdf/TCCC_2010_Annual_Review_Business_Profile.pdf [Accessed 21st November2012] Coca-Cola, 2012. Coca-Cola, Ford Motor Company, H.J. Heinz Company, NIKE, Inc. and Procter Gamble today announced the formation of the Plant PET Technology Collaborative (PTC) [online] Available at: http://www.thecoca-colacompany.com/dynamic/press_center/2012/06/pet-collaborative.html [Accessed 21st November 2012] Deeming .P and Johnson .L, 2009. An application of banduras social learning theory: a new approach to deafblind support groups, Journal of the American Deafness Rehabilitation Association (JADARA), Available through: Academic Search Complete, EBSCOhost, [Accessed 22nd November 2012] Emerald, 2011. Interview with Robin Gee, Head of Employee Engagement for Coca-Cola Refreshments, Development and Learning in Organizations, 25 (3) Available through: Emerald Insight [Accessed 21st November 2012] Jethro .O, Grace .A and Thomas .A, 2012. E-Learning and Its Effects on Teaching and Learning in a Global Age, International Journal Of Academic Research In Business Social Sciences, 2(1), Available at: Academic Search Complete, EBSCOhost, [Accessed 22nd November 2012] Iqbal .M, Maharvi .M, Malik .S and Khan .M, 2011. An Empirical Analysis of the Relationship between Characteristics and Formative Evaluation of Training, International Business Research, 4(1), Available through: Business Source Complete, EBSCOhost. [Accessed 22nd November 2012] McKinsey Quarterly, 2008. Making talent a strategic priority: The War for Talent never ended. Executives must constantly rethink the way their companies plan to attract, motivate, and retain employees. [online] Available at: https://www.mckinseyquarterly.com/Making_talent_a_strategic_priority_2092 [Accessed 21st November 2012] Omar .M, 2009. Training evaluation: a case study of training Iranian health managers. Human resources for health 7(1) Available at: Directory of open access journals [Accessed 22nd November 2012] Henry, A., 2008, Understanding strategic management, Oxford: Oxford University Press. Kirkpatrick, D. L. and Kirkpatrick, J. D., 2010, Evaluating training programmes, 3rd ed., Accessible Publishing Systems.

Comparing Lester of American Beauty and Ricci of The Bicycle Thief Essa

Comparing Lester of American Beauty and Ricci of The Bicycle Thief In American Beauty Kevin Spacey who plays Lester lives a typical middle class life with his family. His wife is having an affair, his rebellious daughter doesn’t talk to him and his neighbors are psycho. In contrast The Bicycle Thief portrays a tight family. Riccis wife loves him, his behaved son talks to him and his neighbors are helpful when a crises occurs. In both of these films the main characters, Lester and Ricci, go through a responsibility stage. Both must make a life changing experience, either good or bad, that will have an effect on the people around them. Lester decides to make a few changes in his rut of life, changes that are less mid-life and more adolescence like. While he slowly goes through these changes on film one can see that the more responsibility he gives up the more happy he becomes. What he gives up to make him happy, though, only makes his family more hateful towards him. It isn’t that he gave up his responsibilities to improve his relationship with his daughter or improve it with his wife but to be selfish and gratify himself from what he lost when he was young. He does reckless and foolish things in this movie, but he doesn’t deceive himself, he knows he’s running wild--and chooses to. He let these feelings over power him and he almost let this irresponsibility get the best of him when he found himself alone with his daughters best friend. It’s perfectly natural to have feelings like he has toward her but there came a time with him when he saw what he was going to do was not right. So he refrained and actually gained a friend. (After he has been losing people left and right) His ability to refrain from his action... ...l up Ricci throughout his search encounters indifference to humanity and incivility of others. Ricci fights within himself to be the better person but only ends up in internal conflict with himself. He loses his respect for himself and we are astonished by his indecency toward other people of Riccis same impoverished disposition. On the other hand American Beauty dabbles with the question how uncivil and inhuman can someone lower themselves to over a short period of time. But Lester proves us wrong. His obsession with Angela in the end turns into an act of humanism and civility towards someone who is naive. Both of these main characters traits, at some point in everyone’s life, have delivered or even taught a lesson about refraining from some sort of action that could end up in consequences that are defiant against ones own code of conduct or someone else’s.